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Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
Dive Insight: Mountain Dew is touting its heritage and loyal fanbase to mark the nationwide...
Amazon’s booming ad business faces dynamic challenge from tariffs
Amazon delivered uneven results in Q1, with its cloud-computing business missing Wall Street’s t...
Media usage poised to dip in 2025: Here’s what the numbers say
Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an...
Google ad business remains robust despite macro, regulatory threats
Google’s Q1 revenue overall totaled $90.2 billion, up 12%, delivering a stronger-than-expected q...
What’s next as Google keeps cookies amid challenges to its dominance
Google has changed course — yet again — on its plans for third-party cookies, announcing that it wil...
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
The Coca-Cola Company on Feb. 18, 2025, introduced Simply Pop, its first entry into the prebiotic...