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Twix ditches left-right divide for new brand position around unity
Twix is ditching its long-standing «left or right» brand positioning in favor of a new campaign t...
How Amazon used emotion to engage cinema audiences
Cinema advertising is an engaging form of advertising, often commanding the attention of a positive...
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers...
The future of advertising is owned media networks—those that wait will lose
For years, digital advertising has relied on a predictable formula: companies buy space on...
Marketing Effectiveness Crisis: Study Calls for Action
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving...
Wrong Marketing Metrics: Study Highlights Measurement Mishaps
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness...