Lowe’s launches creator network to build bonds with millennials, Gen Z
Lowe’s is getting into the creator game at a time when the advertising market continues to shift to digital channels, especially toward social media and influencers. [&h...
Lowe’s is getting into the creator game at a time when the advertising market continues to shift to digital channels, especially toward social media and influencers. [&h...
Lego is trying to broaden its appeal with girls and Gen Z women through a campaign that flips the script on an iconic piece...
TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts...
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, [&h...
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing for grilled summer staples ranging from burgers and brats to ribs and...
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a place to stay, per...
NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching advertisers for bigger budgets this week, explaining that the [...