Lowe’s launches creator network to build bonds with millennials, Gen Z
Lowe’s is getting into the creator game at a time when the advertising market continues to shift to digital channels, especially toward social media and influencers. [&h...
Lowe’s is getting into the creator game at a time when the advertising market continues to shift to digital channels, especially toward social media and influencers. [&h...
Lego is trying to broaden its appeal with girls and Gen Z women through a campaign that flips the script on an iconic piece...
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
Google’s Q1 revenue overall totaled $90.2 billion, up 12%, delivering a stronger-than-expected quarter that saw the company bounce back from a holiday period in [...
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...
Consider social responsibility as an ethical framework for how you conduct yourself, or your organization, as a citizen of the...
Online reputation management refers to the practice of monitoring, influencing, and maintaining the public perception of individuals or businesses on the...
A data management strategy is key to how organizations approach their data assets. It’s more than a set of guidelines; it’s a comprehensive approach encompassing data collection, storage, and processing, ensuring data quality and security t...