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Cinema advertising is an engaging form of advertising, often commanding the attention of a positive...

The use of artificial intelligence continues to gain traction by agencies, brands, and publishers...

For years, digital advertising has relied on a predictable formula: companies buy space on...

Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving...

A new report from the DMA sheds light on how marketers are measuring marketing effectiveness...

AI’s strength is automating high-volume, short-term marketing activity, which means social media c...