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Lowe’s launches creator network to build bonds with millennials, Gen Z
Lowe’s is getting into the creator game at a time when the advertising market continues to shift to...
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Lego is trying to broaden its appeal with girls and Gen Z women through a campaign that flips the...
TikTok leans on AI, search in bid to advertisers at annual summit
TikTok has been a leading player in social media marketing for the past five years. Even with a...
Marketing to Gen Alpha: How brands can win over the next generation
Winning over young generations is key for marketers in the chase for relevance and as those groups’...
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Fer...
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if...