These are the finalists for the National Marketing Awards

A total of 42 cases are advancing towards the awards, which will be given on June 30 in Madrid.

The Spanish Marketing Association (AMKT) has announced the shortlist for the 18th edition of the National Marketing Awards, which will take place in Madrid on June 30. Of the more than 200 entries submitted, 42 have advanced to the final round.

According to Belén Frau, Global Communications Director of the Ingka Group (owner of Ikea) and president of this year’s jury, these awards demonstrate that “the best marketing is that which generates a measurable impact on business and society. The shortlist reflects the exceptional caliber of the brands and teams leading the transformation of our industry in Spain. And what is most inspiring is seeing that behind each case, there are individuals and teams capable of turning bold ideas into growth, connection, and a future.”

Finalists by Category for the 2026 National Marketing Awards

These are the brands that make the shortlist in the business category:

– Brand Building: Alhambra, Victoria Beer, LaLiga, Mapfre, and Moeve.

– Sales Strategy: Ahorramas, Fnac Spain, Mazda Spain, MediaMarkt, and Repsol Luz.

– Integrated Marketing Strategy: Solán de Cabras Water, ESIC University, LaLiga, Sony Music, and Uber Eats.

– Customer Experience: Barceló Experiences, Enjoy AENA, Navarra Asparagus, Ikea, Ilunion, and Mazda.

– Innovation in Value Proposition: Diario AS, Estrella Galicia, Ikea (Design Your Sleep), Ikea (Secondhand Marketplace), and JCDecaux Spain.

-Sponsorships and partnerships: Allianz Spain, Victoria Beer, Continental, Moeve, Movistar Arena, and Real Racing Club de Santander.

-Advertising and commercial communication: Duolingo, ESIC University, IBERIA (Clara and Mateo’s Flight), IKEA (Christmas 2025), and Sony Music.

-Startups: Ai Merengue, Doctor Finanzas, Liux, Mama Pottery Café, and Proyecto Reanimación.

Special categories: Business Leader and Best Marketing Team

The winners of the Business Leader Driving Marketing and Best Marketing Team categories will be revealed during the gala on June 30th, the same evening that the National Marketing Grand Prize will be announced. Winners of the business categories (gold, silver, or bronze) will be eligible for this grand prize.

What are the National Marketing Awards? Organized by the Spanish Marketing Association (AMKT), the National Marketing Awards are the leading recognition for business marketing in Spain. In its 18th edition, they have received more than 200 applications, the highest number in their history, which consolidates them as a benchmark in the sector.

Source: www.marketingnews