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Marketing to Gen Alpha: How brands can win over the next generation
Winning over young generations is key for marketers in the chase for relevance and as those groups’...
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Fer...
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if...
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its lat...
Pepsi crashes barbecues to rid them of Coke in latest stunt
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing for grilled summer...
Why Airbnb booked a social-first campaign for its experiences relaunch
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that...