The 7 pillars on which success in digital marketing is based
The 7 pillars on which success in digital marketing is based AI, hyperpersonalization, and ethics are now key considerations. Furthermore, voice assistants have transformed...
The 7 pillars on which success in digital marketing is based AI, hyperpersonalization, and ethics are now key considerations. Furthermore, voice assistants have transformed...
Lowe’s is getting into the creator game at a time when the advertising market continues to shift to digital channels, especially toward social media and influencers. [&h...
Lego is trying to broaden its appeal with girls and Gen Z women through a campaign that flips the script on an iconic piece...
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
Google’s Q1 revenue overall totaled $90.2 billion, up 12%, delivering a stronger-than-expected quarter that saw the company bounce back from a holiday period in [...
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...
Consider social responsibility as an ethical framework for how you conduct yourself, or your organization, as a citizen of the...
Online reputation management refers to the practice of monitoring, influencing, and maintaining the public perception of individuals or businesses on the...