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Marketing to Gen Alpha: How brands can win over the next generation
Winning over young generations is key for marketers in the chase for relevance...
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by pa...
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
Economic uncertainty is pushing marketers to prioritize performance channels...
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has...