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Trends that will transform global marketing in 2026
Five trends that will transform global marketing in 2026, according to WARC WARC’s «Marketer’s Toolkit 2026» guides industry professionals on the challenges, opportunities, and [...
Augmented Reality Ads: Immersive Campaigns Beyond the Screen
Transforming Engagement Through Immersive Experiences Augmented reality ads are changing the way consumers perceive digital content. Instead of watching a video or scrolling through...
AI, the «Big Tech» potion to expand its dominance
AI, the «Big Tech» potion to expand its dominance in the advertising ecosystem The tumultuous entry of AI onto the scene is accelerating (even [...
The Rise of Predictive Marketing Analytics: Smarter Campaigns Through Data
How Predictive Analytics Is Reshaping Marketing Predictive marketing analytics uses historical data, machine learning, and artificial intelligence to forecast future customer behavior. This technology...