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Marketing Effectiveness Crisis: Study Calls for Action
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
Rebeca Singer
Jun 14, 2024
2 min read
Wrong Marketing Metrics: Study Highlights Measurement Mishaps
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...
Rebeca Singer
Jun 12, 2024
2 min read
AI Content on the Rise: The Need for Clear Labeling
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...
Rebeca Singer
Jun 10, 2024
3 min read
Social Responsibility vs. Marketing Ethics: Aligning Actions with Values
Consider social responsibility as an ethical framework for how you conduct yourself, or your organization, as a citizen of the...
Rebeca Singer
Jun 7, 2024
3 min read