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The future of advertising is owned media networks—those that wait will lose
For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for...
Marketing Effectiveness Crisis: Study Calls for Action
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
Wrong Marketing Metrics: Study Highlights Measurement Mishaps
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...
AI Content on the Rise: The Need for Clear Labeling
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...