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The 7 pillars on which success in digital marketing is based
The 7 pillars on which success in digital marketing is based AI, hyperpersonalization, and ethics are now key considerations. Furthermore, voice assistants have transformed...
Social Commerce: Turning Platforms into Marketplaces
Social Commerce: Turning Platforms into Marketplaces Social commerce blends storytelling and shopping in the same feed. Users discover, evaluate, and buy without leaving the...
Human influencers remain resilient amid the rise of AI avatars
Human influencers continue to play a central role in social media despite the fast adoption of AI-generated avatars. Brands are testing virtual characters to...
Ecommerce and marketplaces
Ecommerce and marketplaces without brand erosion with Odoo Discover how Odoo helps you grow in e-commerce and marketplaces without losing margin or brand identity...