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This is how marketing will change in 2026
This is how marketing will change in 2026: artificial intelligence, real diversity, and retail networks Kantar has published its «Marketing Trends 2026» report, which [...
Holiday Branding: How to Refresh Your Image for the Season
A seasonal brand refresh helps companies adapt their visual identity and messaging to a moment when audiences are more emotional, selective, and highly influenced...
Planning a Winning Christmas Campaign: Steps for Digital Success
Why christmas campaign planning sets the foundation for success Christmas campaign planning requires a solid understanding of seasonal behaviour, competitive positioning and shifting consumer...
Data Privacy 2025: Marketing in a Post-Cookie World
The shift away from third-party cookies The phase-out of third-party cookies is redefining how brands track audiences. Major browsers are limiting access to cross-site...