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How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, [&h...
Pepsi crashes barbecues to rid them of Coke in latest stunt
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing for grilled summer staples ranging from burgers and brats to ribs and...
Why Airbnb booked a social-first campaign for its experiences relaunch
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a place to stay, per...
Meta touts complementary powers of video, AI in overture to brands
NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching advertisers for bigger budgets this week, explaining that the [...