5 Email Marketing Strategies That Actually Work
Email marketing remains one of the highest ROI tools in digital marketing, delivering around $36 for every $1 spent. But inboxes are crowded. If...
Email marketing remains one of the highest ROI tools in digital marketing, delivering around $36 for every $1 spent. But inboxes are crowded. If...
In the age of algorithms, automation, and short attention spans, one timeless human trait continues to drive decisions: emotion. And nothing connects to emotion...
Lego is trying to broaden its appeal with girls and Gen Z women through a campaign that flips the script on an iconic piece...
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, [&h...
Dive Insight: Mountain Dew is touting its heritage and loyal fanbase to mark the nationwide rollout of a refreshed logo first unveiled in October...
Amazon delivered uneven results in Q1, with its cloud-computing business missing Wall Street’s targets and a disappointing income forecast for the current quarter. Advertising [...
Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent...