Emotional Marketing: Connecting With Customers During the Holidays
Anchor emotion before promotion Holiday campaigns work best when they start from a clear emotional territory—joy, belonging, relief, or hope—then translate that feeling into [&h...
Anchor emotion before promotion Holiday campaigns work best when they start from a clear emotional territory—joy, belonging, relief, or hope—then translate that feeling into [&h...
A seasonal brand refresh helps companies adapt their visual identity and messaging to a moment when audiences are more emotional, selective, and highly influenced...