Twix ditches left-right divide for new brand position around unity
Twix is ditching its long-standing «left or right» brand positioning in favor of a new campaign that emphasizes unity. The move is part of [...
Twix is ditching its long-standing «left or right» brand positioning in favor of a new campaign that emphasizes unity. The move is part of [...
Cinema advertising is an engaging form of advertising, often commanding the attention of a positive audience. Amazon Indeed, more than three in five (62%)...
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...
For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for...