Marketing to Gen Alpha: How brands can win over the next generation
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, [&h...
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing for grilled summer staples ranging from burgers and brats to ribs and...
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a place to stay, per...
NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching advertisers for bigger budgets this week, explaining that the [...
Dive Insight: Mountain Dew is touting its heritage and loyal fanbase to mark the nationwide rollout of a refreshed logo first unveiled in October...
Amazon delivered uneven results in Q1, with its cloud-computing business missing Wall Street’s targets and a disappointing income forecast for the current quarter. Advertising [...
Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent...