What’s next as Google keeps cookies amid challenges to its dominance
Google has changed course — yet again — on its plans for third-party cookies, announcing that it will continue to offer the tracking technology [&h...
Google has changed course — yet again — on its plans for third-party cookies, announcing that it will continue to offer the tracking technology [&h...
The Coca-Cola Company on Feb. 18, 2025, introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive...
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace. Dive...
In some ways of Meta, this is an absurd thing to put into a chart like this, as the imbalance is so significant that...
As the internet continues to rely on ad-supported content to remain accessible, the balance between availability and regulation continues to shift – particularly in [...
The latest digital marketing landscape never stands still, and March 2025 has been no exception. With major players like Meta, LinkedIn, and Google rolling out game-changing [...
Twix is ditching its long-standing «left or right» brand positioning in favor of a new campaign that emphasizes unity. The move is part of [...
Cinema advertising is an engaging form of advertising, often commanding the attention of a positive audience. Amazon Indeed, more than three in five (62%)...
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...
For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for...