Emotional Marketing: Connecting With Customers During the Holidays
Anchor emotion before promotion Holiday campaigns work best when they start from a clear emotional territory—joy, belonging, relief, or hope—then translate that feeling into [&h...
Anchor emotion before promotion Holiday campaigns work best when they start from a clear emotional territory—joy, belonging, relief, or hope—then translate that feeling into [&h...
Why storytelling matters in digital campaigns In a saturated online environment, brands compete for attention with a flood of content. Facts and features rarely...