Chatbots vs. Human Support: Finding the Right Balance
Chatbots vs human support in modern customer service Chatbots vs human support has become a central debate as companies adopt AI-driven tools to improve...
Chatbots vs human support in modern customer service Chatbots vs human support has become a central debate as companies adopt AI-driven tools to improve...
The CMO’s Guide: Sustainability and AI, Keys to the Marketing of the Future Kantar presents the «CMO Blueprint for Sustainable Growth,» a roadmap that [...
From content to AI: the trends that are revolutionizing marketing Marketing is constantly evolving thanks to artificial intelligence: 93% of professionals already consider it...
Evolution of chatbots in customer support The first chatbots appeared as rule-based tools meant to handle repetitive queries. Their limited responses often created frustration...
AI social media advertising: setting the stage AI social media advertising is reshaping how brands connect with audiences in 2025. According to the 2025...
Email marketing continues to thrive in 2025, but its success depends on staying current with key trends. According to Campaign Monitor, personalization, AI-driven automation...
TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts...
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...