TikTok leans on AI, search in bid to advertisers at annual summit
TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts...
TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts...
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...
We arm you with all the numbers you need to tackle the week...
While generative AI looks set to shake up the way we work, a new study shows that public adoption of generative AI tools remains...
What is Google Search Generative Experience (SGE)? Google Search Generative Experience is a set of search and interface capabilities that integrates generative AI-powered results into...