Marketing to Gen Alpha: How brands can win over the next generation
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, [&h...
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing for grilled summer staples ranging from burgers and brats to ribs and...
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a place to stay, per...
Amazon delivered uneven results in Q1, with its cloud-computing business missing Wall Street’s targets and a disappointing income forecast for the current quarter. Advertising [...
Google has changed course — yet again — on its plans for third-party cookies, announcing that it will continue to offer the tracking technology [&h...
Cinema advertising is an engaging form of advertising, often commanding the attention of a positive audience. Amazon Indeed, more than three in five (62%)...