AI, the «Big Tech» potion to expand its dominance
AI, the «Big Tech» potion to expand its dominance in the advertising ecosystem The tumultuous entry of AI onto the scene is accelerating (even [...
AI, the «Big Tech» potion to expand its dominance in the advertising ecosystem The tumultuous entry of AI onto the scene is accelerating (even [...
How Predictive Analytics Is Reshaping Marketing Predictive marketing analytics uses historical data, machine learning, and artificial intelligence to forecast future customer behavior. This technology...
Meta makes a fortune from fraudulent advertising (which would bring in 10% of its revenue) In 2024, Meta would have pocketed approximately $16 billion...
The rise of voice-driven experiences The rapid adoption of voice assistants like Alexa, Siri, and Google Assistant has redefined how people interact with brands...
Web3 consumer trust reshapes brand relationships Web3 consumer trust changes how audiences evaluate brands. In Web2, large platforms concentrated data and attention. That scale...
Generation Z is reducing doomscrolling and seeking real experiences with brands. ZCON reveals how Generation Z combats digital fatigue and prefers real events and...
The Rise of Predictive AI in Personalization AI personalization is transforming digital marketing by helping brands anticipate what customers want before they express it...
Google remains unbeatable and its profits soared 33% in the last quarter Between July and September 2025, the profits of Alphabet, Google’s parent company...
Privacy reshaping digital advertising The future of digital advertising is being defined by one major shift: the disappearance of third-party cookies. As privacy regulations...
These are the sources that whisper the answers to ChatGPT in the B2B and B2C sectors In the B2B sector, ChatGPT primarily draws on...