Trends that will transform global marketing in 2026
Five trends that will transform global marketing in 2026, according to WARC WARC’s «Marketer’s Toolkit 2026» guides industry professionals on the challenges, opportunities, and [...
Five trends that will transform global marketing in 2026, according to WARC WARC’s «Marketer’s Toolkit 2026» guides industry professionals on the challenges, opportunities, and [...
Transforming Engagement Through Immersive Experiences Augmented reality ads are changing the way consumers perceive digital content. Instead of watching a video or scrolling through...
AI, the «Big Tech» potion to expand its dominance in the advertising ecosystem The tumultuous entry of AI onto the scene is accelerating (even [...
How Predictive Analytics Is Reshaping Marketing Predictive marketing analytics uses historical data, machine learning, and artificial intelligence to forecast future customer behavior. This technology...
Meta makes a fortune from fraudulent advertising (which would bring in 10% of its revenue) In 2024, Meta would have pocketed approximately $16 billion...
The rise of voice-driven experiences The rapid adoption of voice assistants like Alexa, Siri, and Google Assistant has redefined how people interact with brands...
Web3 consumer trust reshapes brand relationships Web3 consumer trust changes how audiences evaluate brands. In Web2, large platforms concentrated data and attention. That scale...
Generation Z is reducing doomscrolling and seeking real experiences with brands. ZCON reveals how Generation Z combats digital fatigue and prefers real events and...
The Rise of Predictive AI in Personalization AI personalization is transforming digital marketing by helping brands anticipate what customers want before they express it...
Google remains unbeatable and its profits soared 33% in the last quarter Between July and September 2025, the profits of Alphabet, Google’s parent company...