Kinder Chocolate lets kids’ imaginations run wild in new campaign
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, [&h...
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing for grilled summer staples ranging from burgers and brats to ribs and...
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a place to stay, per...
NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching advertisers for bigger budgets this week, explaining that the [...
Dive Insight: Mountain Dew is touting its heritage and loyal fanbase to mark the nationwide rollout of a refreshed logo first unveiled in October...
Amazon delivered uneven results in Q1, with its cloud-computing business missing Wall Street’s targets and a disappointing income forecast for the current quarter. Advertising [...
Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent...
Google’s Q1 revenue overall totaled $90.2 billion, up 12%, delivering a stronger-than-expected quarter that saw the company bounce back from a holiday period in [...