Personal Branding for Executives in the Digital Era
The power of executive personal branding Personal branding for executives has become a strategic tool to build authority, credibility and trust in a competitive...
The power of executive personal branding Personal branding for executives has become a strategic tool to build authority, credibility and trust in a competitive...
Podcasts are losing their advertising momentum and are turning to video to turbocharge their audiences. Podcast producers plan to expand their tentacles into the...
The rise of virtual events in hybrid settings Virtual events have evolved from short-term solutions into permanent elements of communication strategies. In a hybrid...
OpenAI opens the ChatGPT «black box»: who uses (and how) the famous chatbot Yesterday, OpenAI published a comprehensive study that sheds light on the [...
The evolution of mobile-first marketing Mobile-first marketing has become a central pillar of digital strategy. With more than half of global internet traffic coming...
Alphabet, Google’s parent company, surpasses the $3 trillion mark for the first time. After surpassing the $3 trillion market valuation mark yesterday, Alphabet is...
Understanding social proof in online marketing Social proof in online marketing refers to the tendency of individuals to base decisions on the behavior or...
The AI and search duo has more than half of users frowning. 53% say they don’t trust AI-powered results returned by search engines, and [&h...
Podcast marketing as a loyalty engine Podcast marketing helps brands build trust at scale. Long-form audio creates routine touchpoints during commutes and workouts. Those...
Is AI a bubble about to burst? Perhaps, but many prefer not to say a word. On Wall Street, the AI hype is being [&h...