This is how marketing will change in 2026
This is how marketing will change in 2026: artificial intelligence, real diversity, and retail networks Kantar has published its «Marketing Trends 2026» report, which [...
This is how marketing will change in 2026: artificial intelligence, real diversity, and retail networks Kantar has published its «Marketing Trends 2026» report, which [...
A seasonal brand refresh helps companies adapt their visual identity and messaging to a moment when audiences are more emotional, selective, and highly influenced...
Why christmas campaign planning sets the foundation for success Christmas campaign planning requires a solid understanding of seasonal behaviour, competitive positioning and shifting consumer...
The shift away from third-party cookies The phase-out of third-party cookies is redefining how brands track audiences. Major browsers are limiting access to cross-site...
The rise of virtual avatars in marketing Virtual avatars in marketing are becoming a powerful force as brands explore new ways to engage audiences...
Amazon unveils Leo Ultra and accelerates the race for enterprise satellite internet Amazon presents Leo Ultra, its high-speed enterprise satellite dish, now in the...
Shorter and devoid of emotion: the «customer journey» in the era of agent commerce Agent commerce promises to completely reshape the «customer journey» and [&h...
The growing role of ethical AI in marketing Businesses now use artificial intelligence to segment audiences, personalize messages, and optimize campaigns. This shift increases...
Meta faces a record fine of 542 million for illegally using data in digital advertising Meta will have to pay 542 million to Spanish...
AI-powered search ads: a treasure trove of opportunities (and risks) for brands AI-powered search advertising opens up a vast myriad of opportunities for brands...