Agencies and Publishers Have Been Quicker to Integrate AI Than Brands
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...
For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for...
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic c...
Consider social responsibility as an ethical framework for how you conduct yourself, or your organization, as a citizen of the...
We arm you with all the numbers you need to tackle the week...
Podcasts have become an excellent advertising positioning strategy and a lightweight way to reach different...
In the era of constant adaptation that we live in, podcasts have become a window that offers valuable and entertaining content, with a wide variety of types of streaming...
While generative AI looks set to shake up the way we work, a new study shows that public adoption of generative AI tools remains...