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Twix ditches left-right divide for new brand position around unity
Twix is ditching its long-standing «left or right» brand positioning in favor o...
How Amazon used emotion to engage cinema audiences
Cinema advertising is an engaging form of advertising, often commanding the...
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands
The use of artificial intelligence continues to gain traction by agencies...
The future of advertising is owned media networks—those that wait will lose
For years, digital advertising has relied on a predictable formula: companies...