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Marketing to Gen Alpha: How brands can win over the next generation
Winning over young generations is key for marketers in the chase for relevance...

Rebeca Singer
Jun 4, 2025
4 min read
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by pa...

Rebeca Singer
Jun 2, 2025
2 min read
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
Economic uncertainty is pushing marketers to prioritize performance channels...

Rebeca Singer
May 28, 2025
2 min read
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has...

Esther Newey
May 26, 2025
3 min read