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				Brand safety comes second amid macro uncertainty: Here’s what the numbers say
Economic uncertainty is pushing marketers to prioritize performance channels...
			
			
			
				
					Lior Cohen				
			
			
		
				May 28, 2025
				2 min read
			
			How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has...
			
			
			
				
					Lior Cohen				
			
			
		
				May 26, 2025
				3 min read
			
			Pepsi crashes barbecues to rid them of Coke in latest stunt
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing...
			
			
			
				
					Lior Cohen				
			
			
		
				May 21, 2025
				3 min read
			
			Why Airbnb booked a social-first campaign for its experiences relaunch
Airbnb today (May 13) introduced new services, reimagined experiences and a...
			
			
			
				
					Lior Cohen				
			
			
		
				May 19, 2025
				2 min read