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Agencies and Publishers Have Been Quicker to Integrate AI Than Brands
The use of artificial intelligence continues to gain traction by agencies...
The future of advertising is owned media networks—those that wait will lose
For years, digital advertising has relied on a predictable formula: companies...
Marketing Effectiveness Crisis: Study Calls for Action
Exclusive Marketing Week data finds fewer marketers feel more attention is...
Wrong Marketing Metrics: Study Highlights Measurement Mishaps
A new report from the DMA sheds light on how marketers are measuring marketing...