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Emotional Marketing: Connecting With Customers During the Holidays
Anchor emotion before promotion Holiday campaigns work best when they start from a clear emotional territory—joy, belonging, relief, or hope—then translate that feeling into [&h...
How AI is impacting marketing and advertising
Minds that awaken Minds: how AI is impacting marketing and advertising Artificial intelligence guided the conversation at the 11th edition of the international meeting...
This is how marketing will change in 2026
This is how marketing will change in 2026: artificial intelligence, real diversity, and retail networks Kantar has published its «Marketing Trends 2026» report, which [...
Holiday Branding: How to Refresh Your Image for the Season
A seasonal brand refresh helps companies adapt their visual identity and messaging to a moment when audiences are more emotional, selective, and highly influenced...