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Agencies and Publishers Have Been Quicker to Integrate AI Than Brands
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...
The future of advertising is owned media networks—those that wait will lose
For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for...
Marketing Effectiveness Crisis: Study Calls for Action
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their...
Wrong Marketing Metrics: Study Highlights Measurement Mishaps
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere...