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The Evolution of Chatbots: From Customer Support to Brand Storytelling
Evolution of chatbots in customer support The first chatbots appeared as rule-based tools meant to handle repetitive queries. Their limited responses often created frustration...
The 7 pillars on which success in digital marketing is based
The 7 pillars on which success in digital marketing is based AI, hyperpersonalization, and ethics are now key considerations. Furthermore, voice assistants have transformed...
Social Commerce: Turning Platforms into Marketplaces
Social Commerce: Turning Platforms into Marketplaces Social commerce blends storytelling and shopping in the same feed. Users discover, evaluate, and buy without leaving the...
Human influencers remain resilient amid the rise of AI avatars
Human influencers continue to play a central role in social media despite the fast adoption of AI-generated avatars. Brands are testing virtual characters to...