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Storytelling in Digital Campaigns: Building Emotional Connections
Why storytelling matters in digital campaigns In a saturated online environment, brands compete for attention with a flood of content. Facts and features rarely...
Sustainability and AI, keys to the marketing of the future
The CMO’s Guide: Sustainability and AI, Keys to the Marketing of the Future Kantar presents the «CMO Blueprint for Sustainable Growth,» a roadmap that [...
Ethical AI in marketing: detecting bias in LLMs
Ethical AI in marketing: why bias matters The rise of generative AI has transformed digital marketing, enabling personalized campaigns at unprecedented speed. Yet, ethical...
The trends that are revolutionizing marketing
From content to AI: the trends that are revolutionizing marketing Marketing is constantly evolving thanks to artificial intelligence: 93% of professionals already consider it...