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Sustainability as a Marketing Strategy
From purpose to performance Sustainable marketing succeeds when actions match words. Consumers reward brands that cut waste, use eco-friendly packaging, and improve supply chains...
Automation, AI and SEO
Automation, AI, and SEO: WP Agency’s keys to growth The WP Agency Forum featured presentations from experts on how agencies can be recognized and...
Data-Driven Decisions: Marketing Analytics in Action
The role of analytics in modern marketing Data-driven marketing analytics is redefining how companies understand audiences and measure performance. By analyzing consumer behavior and...
What is the best way to retain a customer in the digital environment?
What is the best way to retain a customer in the digital environment? One of the foundations of customer retention is promotions, but this...