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The Power of Storytelling in Modern Marketing
In the age of algorithms, automation, and short attention spans, one timeless human trait continues to drive decisions: emotion. And nothing connects to emotion...
Lowe’s launches creator network to build bonds with millennials, Gen Z
Lowe’s is getting into the creator game at a time when the advertising market continues to shift to digital channels, especially toward social media and influencers. [&h...
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Lego is trying to broaden its appeal with girls and Gen Z women through a campaign that flips the script on an iconic piece...
TikTok leans on AI, search in bid to advertisers at annual summit
TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts...