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Generation Z reduces doomscrolling
Generation Z is reducing doomscrolling and seeking real experiences with brands. ZCON reveals how Generation Z combats digital fatigue and prefers real events and...
AI-Powered Personalization: How Brands Will Predict Customer Needs in 2025
The Rise of Predictive AI in Personalization AI personalization is transforming digital marketing by helping brands anticipate what customers want before they express it...
Google remains unbeatable and its profits are skyrocketing.
Google remains unbeatable and its profits soared 33% in the last quarter Between July and September 2025, the profits of Alphabet, Google’s parent company...
The Future of Digital Advertising Beyond Cookies
Privacy reshaping digital advertising The future of digital advertising is being defined by one major shift: the disappearance of third-party cookies. As privacy regulations...