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How AI is impacting marketing and advertising
Minds that awaken Minds: how AI is impacting marketing and advertising Artificial intelligence guided the conversation at the 11th edition of the international meeting...
This is how marketing will change in 2026
This is how marketing will change in 2026: artificial intelligence, real diversity, and retail networks Kantar has published its «Marketing Trends 2026» report, which [...
Holiday Branding: How to Refresh Your Image for the Season
A seasonal brand refresh helps companies adapt their visual identity and messaging to a moment when audiences are more emotional, selective, and highly influenced...
Planning a Winning Christmas Campaign: Steps for Digital Success
Why christmas campaign planning sets the foundation for success Christmas campaign planning requires a solid understanding of seasonal behaviour, competitive positioning and shifting consumer...