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Meta’s AI Expansion, LinkedIn’s New Attribution, and Google’s Updates
The latest digital marketing landscape never stands still, and March 2025 has been no exception. With major players like Meta, LinkedIn, and Google rolling out game-changing [...
Twix ditches left-right divide for new brand position around unity
Twix is ditching its long-standing «left or right» brand positioning in favor of a new campaign that emphasizes unity. The move is part of [...
How Amazon used emotion to engage cinema audiences
Cinema advertising is an engaging form of advertising, often commanding the attention of a positive audience. Amazon Indeed, more than three in five (62%)...
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands
The use of artificial intelligence continues to gain traction by agencies, brands, and publishers, but to unequal degrees, according to a new report from...