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Google ad business remains robust despite macro, regulatory threats
Google’s Q1 revenue overall totaled $90.2 billion, up 12%, delivering a stronger-than-expected quarter that saw the company bounce back from a holiday period in [...
What’s next as Google keeps cookies amid challenges to its dominance
Google has changed course — yet again — on its plans for third-party cookies, announcing that it will continue to offer the tracking technology [&h...
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
The Coca-Cola Company on Feb. 18, 2025, introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive...
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace. Dive...