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Gamification in Marketing: How Playful Content Drives Engagement
Gamification in marketing and interactive engagement Gamification in marketing uses game design elements to turn static touchpoints into interactive experiences. Points, badges, levels, and...
Storytelling in Digital Campaigns: Building Emotional Connections
Why storytelling matters in digital campaigns In a saturated online environment, brands compete for attention with a flood of content. Facts and features rarely...
Sustainability and AI, keys to the marketing of the future
The CMO’s Guide: Sustainability and AI, Keys to the Marketing of the Future Kantar presents the «CMO Blueprint for Sustainable Growth,» a roadmap that [...
Ethical AI in marketing: detecting bias in LLMs
Ethical AI in marketing: why bias matters The rise of generative AI has transformed digital marketing, enabling personalized campaigns at unprecedented speed. Yet, ethical...