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Meta touts complementary powers of video, AI in overture to brands
NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching advertisers for bigger budgets this week, explaining that the [...
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
Dive Insight: Mountain Dew is touting its heritage and loyal fanbase to mark the nationwide rollout of a refreshed logo first unveiled in October...
Amazon’s booming ad business faces dynamic challenge from tariffs
Amazon delivered uneven results in Q1, with its cloud-computing business missing Wall Street’s targets and a disappointing income forecast for the current quarter. Advertising [...
Media usage poised to dip in 2025: Here’s what the numbers say
Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent...