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Brand safety comes second amid macro uncertainty: Here’s what the numbers say
Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research...
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Sprite — which recently became the No. 3 carbonated soft drink in the U.S. — has launched its latest flavor innovation, Sprite + Tea, [&h...
Pepsi crashes barbecues to rid them of Coke in latest stunt
Pepsi is infiltrating cookouts to assert itself as the ideal soft-drink pairing for grilled summer staples ranging from burgers and brats to ribs and...
Why Airbnb booked a social-first campaign for its experiences relaunch
Airbnb today (May 13) introduced new services, reimagined experiences and a refreshed app that offer travelers more than just a place to stay, per...