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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Lego is trying to broaden its appeal with girls and Gen Z women through a campaign that flips the script on an iconic piece...
TikTok leans on AI, search in bid to advertisers at annual summit
TikTok has been a leading player in social media marketing for the past five years. Even with a cloud hanging over its head, industry forecasts...
Marketing to Gen Alpha: How brands can win over the next generation
Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, [...
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Kinder Chocolate’s first brand campaign since being introduced in the U.S. by parent company Ferrero uses a for-kids-by-kids approach to connect with its target audience. The [&h...