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The Psychology of Gift Buying: What Motivates Shoppers in December
Emotional drivers behind December purchasing behavior The psychology of gift buying intensifies in December due to the emotional weight associated with the holiday season...
Something smells rotten in digital advertising
Something smells rotten in digital advertising (and inventory quality is to blame) Fraud and the absence of valid metrics often bleed digital advertising budgets...
Creating Holiday Landing Pages That Drive Conversions
Strategic structure for holiday landing pages Creating holiday landing pages requires a clear and disciplined structure. Seasonal traffic is highly intent-driven, but attention spans...
The fear of brand invisibility
The fear of brand invisibility AI and clickless search reduce brand control and return the product to the central role in marketing. Clickless search...