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Email Marketing in the Era of AI
Smarter personalization with artificial intelligence The rise of email marketing with AI is redefining how brands connect with their audiences. Through advanced data analysis...
User Experience as the Core of Digital Strategy
Why user experience defines modern strategy In a fast-changing digital world, user experience has become the foundation of effective strategy. It’s no longer enough [...
AI searches torment brands
AI searches are tormenting brands (but there’s a way to avoid the catastrophe) According to a recent study by Yext, AI searches are by...
Sustainability as a Marketing Strategy
From purpose to performance Sustainable marketing succeeds when actions match words. Consumers reward brands that cut waste, use eco-friendly packaging, and improve supply chains...